Position is the fundamental factor that will effect an Ads performance – its click through rate or CTR. The first reason for this is simple – a visitor cannot click on an ad that they cannot see.
Another reason is that your visitors will interact with your webpage and consequently your ads in the way that you want them to interact with them. This is obviously a generalization as not everyone will interpret your layout in the same way but the principle is sound.
Another reason is that your visitors will interact with your webpage and consequently your ads in the way that you want them to interact with them. This is obviously a generalization as not everyone will interpret your layout in the same way but the principle is sound.
For example, I generally don’t place ads at the head of the page above your content and navigation nor at the very bottom below both of these. These postions are too reminiscent of the traditional banner advertisement and for me don’t come close to taking advantage of what Adsense ads actually offer.
Think from the perspective of Adwords advertisers who are renting space on your blog or website with the hope of getting prospective customers. Why would they be willing to invest in your site (by buying ads) when they are not getting the expected returns? If you want advertisers to bid on your site, it is advisable that you place ads at the best positions in your blog or website else don’t use Adsene at all.
The bottom line is that Adsense works best when the ads are integrated into your website as additional content in particular in posts. Adsense generates ads that are related to the actual words in the content of your page. To perform at it’s best they have to be placed next to these words.
For short articles or posts, CTR is best when ads are placed just above the content. On the other hand, for long articles, CTR will improve if you place ads somewhere in middle of the content or just where the article or posts ends – when visitors are done reading the article, they may be looking for related resources.
This one is a very simple change and is ridiculously straight forward to implement. To wrap text around an adsense ad unit, you may use the following code:
<div style=”display:block;float:right;margin:7px;”><script><!–
google_ad_client = “pub-3305756291402466″;
/* 300×250, Erstellt 28.05.10 */
google_ad_slot = “6227890741″;
google_ad_width = 300;
google_ad_height = 250;
//–>
</script>
<script
src=”http://pagead2.googlesyndication.com/pagead/show_ads.js”>
</script>
</div>To insert the code in your post, switch to html and insert code into post. Customise code by replacing direction (.i.e. wrap text left or right) and choose adsense ad unit.
Make sure that the ad unit with the highest clickthrough rate is the first instance of the ad code that appears in your HTML source. Since the first ad unit is always filled before the rest, you want to make sure that ad unit is located in the best placement on your page.
